In these last weeks, we’ve heard a lot of noise about an app called Sarahah. Without a doubt, this app, developed in Saudi Arabia, has been this summer’s most popular. The app has sky rocketed in the last months, making it the most popular app in iOS and the 2nd most popular app for Android, dominating the market for young adults. Compatibility with social media like Instagram and Snapchat has made the app very successful. However, the app was developed with the purpose of helping employees give anonymous and ideally more honest feedback to their bosses. As FeedYak is an app specialized in asking and giving feedback in the workplace with the purpose of a better work culture, we feel is our duty to bring light into this matter. Here are 4 reasons apps like Sarahah don’t belong in the workplace:

  1. Anonymous feedback

The problem with apps like Sarahah for the workplace is, essentially, that the messaging module is exclusively anonymous. This type of anonymous messaging is innately flawed in its ability to honestly and professionally connect people, especially in the workplace. It is a known fact that corporate feedback helps companies better engage with their work force by developing healthy communication and keeping the team motivated. However, feedback that involves colleagues and management should be direct, concise and honest in order to not only cultivate better work habits but also develop trust in that your peers will approach you with complete honesty. This is where anonymous feedback presents serious problems for the workplace.

  1. Lack of authenticity

Keeping identities hidden, while an exciting prospect for teens and adults alike because of its ability to send secret messages or gossip, is simply not favorable in a work environment. The objective of feedback is inciting conversation and provoke a positive reaction so that things can move forward. How can you discussed the feedback received If you don’t know who send it? Receiving feedback from an unknown source can be misleading. “That was the worst presentation in the last quarter”. No employee would take this type of feedback seriously because not knowing who send it, may feel like was someone with no good intentions behind. Maybe the person was right, it was the worst presentation, but why? The person receiving this feedback would never know and will never make the changes necessary to make a better presentation next quarter.

  1. Diversion to personal issues

Since the identities of users of anonymous messaging apps are kept hidden, they can feel free to send any type of message, including lewd, inappropriate, or distasteful content, without their identities being revealed. With apps like this in the workplace is very easy to address things like should be work out in private.

  1. Enables bullying

In relation to the previous point, Sarahah’s messaging module allows bullying and conflicts to ensure. Through anonymous messaging, companies not only run the risk of creating contentious situations between the work team, but the overall channels of communications may also be affected.  Other apps like Yik Yak and Whisper have also struggled to prevent malicious and spiteful comments from entering the feeds of its users.

Dealing with feedback at the workplace should be taken with professionalism and having employees, management and the success of the company in mind. If your team is considering implementing applications that simplify the process of giving and receiving feedback, video feedback applications, like FeedYak, may be greatly beneficial for your company. FeedYak gives users the ability to record, send and request feedback from the rest of the work team with a simple and streamlined interface that can improve your feedback experience.